Formulation

Why we print the percentage on the bottle

Why we print the percentage on the bottle

An active without a dose is a rumour. A short case for showing the numbers.

An active without a dose is a rumour. A short case for showing the numbers. We get asked this most weeks, so here is the long answer.

Start with what skin does on its own

Healthy skin holds water, keeps irritants out and renews itself roughly every month. Most of a routine is simply not getting in the way of that.

Add one thing at a time

Introduce a new product on its own for two weeks. If something goes wrong you will know what caused it, and if something goes right you will know what to keep.

Give it a season

Barrier repair shows in days. Tone and texture take eight to twelve weeks. Anything promising faster is selling the feeling, not the result.

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